Craig Heyworth
Founder & CEO
Craig leads Yeti’s product direction and commercial relationships, drawing on experience in pet insurance technology and publisher-led distribution since 2016.
Our team
Behind
the engine.
We’re building better connections between pet owners, publishers and insurers. It starts with understanding all three.
Meet the people
Read our story, from 2011 to todayThe reason behind the work
Clearer choices.
For the pets we love.
Our mission is to help pet owners find and understand their insurance options, so they can make informed choices for their pet and their circumstances.
A comparison journey is more than a set of forms and prices. It sits between a person who wants to look after their pet and an insurer that can help them do it.
Our job is to make that connection work better—for the customer, the publisher and the insurer.
Explore our missionExperience that carries through
Our founding team has been where
the journey gets complicated.
Our founding team’s experience spans digital pet insurance distribution since 2016, from publisher journeys and comparison results to insurer integrations and the infrastructure behind them.
That means we understand why the commercial model, the customer experience and the engineering have to work together. Yeti Engines brings that thinking into a shared comparison platform for the UK.
Publishers and platforms our founding team has delivered for
Wall Street Journal
Understand the business.
Start with the audience, the products and what a successful partnership needs to achieve.
Care about the detail.
The wording of a question, the clarity of a result and the reliability of an integration all matter.
Keep making it better.
Use reporting, feedback and the experience of real customers to improve the journey after launch.
The people behind Yeti
A small core.
A lot of experience.
Product, operations, partnerships and specialist engineering support, with a direct line to the people doing the work.
CL
Chris Lloyd
Product & Platform Operations
Chris brings the operational perspective to Yeti, helping turn commercial priorities into clear plans and keeping the work moving.
More about Chris
Operations and delivery
Cameron Karri
Marketing Associate
Cameron works on marketing, content and opportunity sourcing, helping Yeti connect with publishers, insurers and potential partners.
More about Cameron
Marketing and opportunity sourcing
Suresh Shrestha
Senior backend support
Suresh provides specialist backend support, with experience in APIs, databases and the engineering that keeps complex applications running.
More about Suresh
Backend engineering and integrations
The people behind
our wider delivery experience.
Past delivery teams and specialist contributors have helped shape the platforms behind that experience. Their work spans engineering, design, data and communication.
Kağan Mersin
Cloud architecture
Cloud infrastructure, security and digital transformation.
More about Kağan
Experience across cloud architecture, AI, digital transformation and security.
Marta Braha
Product design
User experience, interfaces and design systems.
More about Marta
Experience in user research, prototyping and designing clear, usable digital products.
Rasel Mahmud
Frontend & mobile
Web and mobile application engineering.
More about Rasel
React, React Native and TypeScript, with a focus on consistent experiences across devices.
Muhammad Atif
Backend engineering
Server-side applications and APIs.
More about Muhammad
TypeScript, Node.js, secure API development and database optimisation.
Narinder Kumar
Frontend engineering
Responsive, interactive web applications.
More about Narinder
React, TypeScript and CSS, with attention to interface detail and responsive behaviour.
Mustafa Esad Tatlipinar
Data & analytics
Data infrastructure, reporting and analytics.
More about Mustafa
Experience with data engineering, reporting pipelines and business intelligence.
Zubair Alam
Quality assurance
Testing, reliability and the details that matter.
More about Zubair
Manual, automated and regression testing, including the edge cases that affect real users.
Zain Sarmad
Podcast & social
Content production and storytelling.
More about Zain
Podcast production, social content and the communication that helps audiences connect with a brand.
Nikolet Mancheva
Graphic design
Brand identity and visual communication.
More about Nikolet
Experience in graphic design, brand identity and visual design across digital and print.
Artjoms Zenevics
Animation
Motion graphics and moving stories.
More about Artjoms
Motion graphics, explainer videos and animation for digital products and brand communications.
Come and
get to know us.
Tell us about your audience, your products or the journey you want to build. We’ll start there.
Let’s have a conversationour team